The New ‘Land-Dweller’— A Fresh Addition to Rolex's Famous Watches

Rolex, a brand renowned for its meticulous and incremental design updates, such as introducing new dial colors or subtle enhancements, caught the watch world off guard with the unexpected debut of the exclusive Land-Dweller model. Released just ahead of Watches and Wonders 2025, this striking new timepiece highlights Rolex’s drive to push boundaries while staying true to its legacy of precision and craftsmanship.

Now officially unveiled at the prestigious event, the Land-Dweller marks only the second entirely new Rolex line since 2013—a clear signal that this release is something special.

With its freshly designed case, state-of-the-art movement, and a reimagined bracelet, the Land-Dweller could easily be considered Rolex’s most significant launch in recent memory. It combines the brand’s signature style with cutting-edge technology in a way that feels both familiar and forward-thinking.

In short, the Land-Dweller isn't just a new watch—it’s a bold move that points to an exciting new chapter for Rolex.

Meet the Rolex Land-Dweller

Rolex, renowned for its sea (Submariner) and sky (GMT-Master, Sky-Dweller) watches, now turns its attention to the land with the modern and stylish Land-Dweller. While the Explorer was designed for outdoor adventures, the Land-Dweller is a sophisticated and contemporary timepiece, perfect for the modern lifestyle.

This sporty, luxury watch has a new movement and a sleek design. It comes in two sizes: 36mm and 40mm.

Land-Dweller 40mm models include:

• Ref. 127334: White Rolesor (steel + white gold), fluted bezel, white honeycomb dial

• Ref. 127336: Platinum, fluted bezel, ice-blue honeycomb dial

• Ref. 127386TBR: Platinum with diamonds on bezel and dial

• Ref. 127335: Everose gold, fluted bezel, white honeycomb dial

• Ref. 127385TBR: Everose gold with diamond bezel and dial
  

Land-Dweller 36mm models include:

• Ref. 127234: White Rolesor, fluted bezel, white honeycomb dial

• Ref. 127236: Platinum, fluted bezel, ice-blue honeycomb dial

• Ref. 127286TBR: Platinum with diamond bezel and dial

• Ref. 127235: Everose gold, fluted bezel, white honeycomb dial

• Ref. 127285TBR: Everose gold with diamond bezel and dial
  

Rolex says the Land-Dweller is for people who build the future—men and women who are shaping tomorrow.

This watch is equipped with 32 new patents, demonstrating Rolex's commitment to technology and precision.

The New Oyster Case: Classic Look, Modern Feel

The Land-Dweller’s case comes in 36mm and 40mm sizes and is inspired by Rolex’s 1970s Oysterquartz models. It combines vintage style with a fresh, sharp design that feels slim and elegant on your wrist.

Some versions have the classic fluted bezel, while others have diamonds. The 40mm case is thin (9.7mm), and the 36mm case is slightly smaller in length.

A special feature is the clear sapphire case back, which allows you to see the new movement—something rare for Rolex watches. It also offers:

• 100 meters of water resistance

• Flat sapphire crystal with anti-reflective coating

• Twinlock crown for extra water protection
  

Detailed Dial Design with a Honeycomb Pattern

At first glance, the dial appears simple, but it has many intricate details. The honeycomb pattern is made with tiny hexagonal cells, engraved using laser technology for depth and texture.

The dial also nods to vintage Rolex watches with a sloped inner ring and a printed second track. Unlike most Rolex models, the serial number is on the case back, not the dial edge.

The dial colors vary:

• Ice blue for platinum models

• Bright white for Rolesor and Everose gold
  

Features include:

• Open Arabic numbers at 6 and 9 (inspired by Air-King and Explorer)

• Lumed hour markers with a new open design

• Glow-in-the-dark hands (platinum glows blue)

• Diamond versions have no lume

• The second hand has a honeycomb-shaped counterweight
  

The New Flat Jubilee Bracelet: Modern and Comfortable

Rolex reimagined its famous Jubilee bracelet with the Flat Jubilee. It retains the classic five-link style, but all links are flat, giving it a sleek, modern look.

This bracelet is integrated into the watch case—no visible lugs—giving a smooth connection, similar to other luxury watches.

The bracelet has:

• Three polished center links that are raised

• Two wider outer links with a satin finish and polished edges
  

Rolex utilizes special spring bars inside ceramic tubes to minimize wear, thereby making the bracelet more durable.

It closes with a hidden Crown Clasp, which fits perfectly into the design and shows only the Rolex crown logo.

Powerful New Movement: Calibre 7135

Inside the Land-Dweller is the new Calibre 7135 automatic movement. It’s based on the earlier Calibre 7140 but has been improved with enhanced accuracy, efficiency, and power.

The movement operates at 5Hz (36,000 beats per hour), a first for Rolex, enabling it to measure time to one-tenth of a second while conserving energy. It has a 66-hour power reserve.

Through the transparent case back, you can see:

• Yellow gold rotor

• Polished edges

• Beautiful Rolex decorations

• Gold-set jewels
  

Innovative Dynapulse Escapement for Better Performance

The Calibre 7135 uses a new Dynapulse escapement. This is a more innovative way to deliver power inside the watch, using rolling contact instead of sliding. This makes it 30% more efficient.

Many parts are made from silicon, so they are light, strong, and resist magnetic fields.

Advanced Oscillator and Shock Protection

Rolex added a ceramic balance staff that reduces friction and is resistant to magnetism. The balance wheel is made of a new brass alloy.

Together with an upgraded hairspring and shock absorbers, this maintains the movement's stability and accuracy, even at high speeds.

The movement has Rolex’s Superlative Chronometer rating, with accuracy of -2/+2 seconds per day.

Price and Availability

The Land-Dweller is now available, but like many popular Rolex models, it’s hard to get at retail. Especially the stainless steel version has a long waiting list.

This time, Rolex launched all versions at once:

• Two sizes: 36mm and 40mm

• Three material options, including stainless steel

• Options with or without diamonds
  

This approach makes the Land Dweller more accessible to a broader audience.

Land-Dweller Models and Prices

Conclusion

The Rolex Land-Dweller, a perfect blend of modern technology and elegant design, offers a range of options to suit different tastes and lifestyles. Whether you seek precision, luxury, or durability, the Land-Dweller is a versatile and stylish choice for any occasion.

On Demand Luxe can help you explore the Land Dweller collection and find the perfect model for you. Their expert advice makes buying your new Rolex a seamless and enjoyable experience.

Ready to start your Land-Dweller journey? Contact us now!